When I received notice to attend ‘The Brief’, a programme organized by Farida Yahya, I didn’t know what to expect. I just knew that from experience, wherever Farida Yahya is, productive things are. So I knew that I couldn’t miss The Brief… especially because it was generously a free session.

It took place at Exhale Training Institute last Sunday, 28th July. It was a closed network with few of us in attendance and I was thankful for that. It afforded us a chance to be individually well attended to. When I returned home, I told them simply that Farida Yahya is a doctor, a business doctor and we just has our various hustles diagnosed for free. We got to have conversations about the realities of running a business in Nigeria.

A major plus for me was that I met some amazing and driven women. I met the CEO of Sugar Rush, a cake business, the founder of a promising new Crèche in Zamfara State, My Little Sunshine and The Almajira, the brains behind a revolutionary page that is telling a strong Arewa Women’s story and many more amazing personalities.

We ended up sharing business tips and picking from the business guru’s brain. 

The brief has been organised in several states in Nigeria including Katsina, Maiduguri and Abuja. 

The Brief is not an opportunity any business owner can afford to miss. It was rich and informative- knowledge people pay lots for but we were lucky to get for free. And the most interesting part is that our business had not even been very much dissected and treated yet, it has only stopped at the consultancy stage. Imagine a full-on session.

My advice to any entrepreneur or business owner is to follow @thebriefacademy on Instagram so you can always receive notifications for future sessions and to go get you and your business doctored, because you need it.

Thank Farida Yahya for creating such an amazing platform.

The Brief Kaduna

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